Marking 25 years of trust, growth, and service excellence, HNB Assurance PLC has unveiled its new corporate identity, transitioning to HNB Life PLC a strategic evolution that reflects the company’s forward-looking vision and commitment to empowering lives with protection and the freedom to thrive, no matter where life takes them.
This milestone signifies more than a change in name or visual identity. It represents a deliberate transformation shaped by strong performance over the past few years, during which the company has achieved remarkable growth, strengthened its market position and enhanced its customer-centric capabilities.
The newly introduced logo, inspired by the form of a wing, symbolises HNB Life’s role as a proactive enabler. It reflects the organisation’s commitment to supporting individuals in navigating life’s journey with confidence, empowering them to pursue their aspirations and live life on their own terms.
The official unveiling took place at a launch event attended by key stakeholders, strategic business partners, well-wishers and employees.
Addressing the gathering, Chairman, Mr. Stuart Chapman highlighted the significance of this transformation, stating, “As we mark 25 years of progress, the transition to HNB Life reflects our strategic intent to evolve with the changing needs of our customers and the broader market. This new identity embodies our purpose, to enable and empower individuals to achieve what they truly aspire to in life, with confidence and security. As a company we are extremely excited on what the future holds for as, as we build on an incredible foundation laid over the past two and a half decades.”
The new Vision of the Company is “To be the leader in empowering lives with protection and freedom to thrive, no matter where life takes them”. Expounding on this Mr. Chapman stated “this vision is not a mere collection of words; it is our North Star, guiding our every endeavor. It signifies that we are not simply altering our visual identity, rather we are sharpening our focus to propel us into the future, a future overflowing with hope and prosperity to all who engage with us. We are committing ourselves to demystifying insurance, rendering it effortlessly accessible, and rooting it deeply in the authentic, everyday aspirations of the people of our nation”.
The Executive Director /Chief Executive Officer, Lasitha Wimalaratne, sharing his perspective on the company’s future trajectory, stated, “Our performance over the past five years has positioned us strongly for the future. As HNB Life, we are focused on building an agile, digitally enabled organisation that delivers seamless and meaningful experiences to our customers. This transformation strengthens our ability to remain relevant, responsive, and impactful in a rapidly evolving landscape.
I must also convey my thanks and emphasize that our people remain central to this journey. I extend my sincere gratitude to our parent company, Hatton National Bank PLC, as well as our banking partners, brokers, and all business partners, whose support has been instrumental to our growth and success over the past 25 years. Their expertise and drive have been instrumental in delivering consistent growth and will continue to underpin the company’s success as it advances into its next phase.”